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AI strategy

Conversations about selecting useful AI projects, setting priorities, and connecting technology decisions to business results.

Explore the conversations

• How AI Workflow Automation Changes the Way Your Business Works with Justin Watt

  Justin Watt, co-founder and CEO of Switchboard, argues that AI adoption needs to change the workflow, not just the tools employees can open. Chris and Justin examine handoffs, permissions, and shared context as the foundations of useful automation.

• How to Make Enterprise AI Adoption Successful: Inside the Chief AI Officer Role with Denis Romanovskiy

  Denis Romanovskiy, Chief AI Officer at SOFTSWISS, describes enterprise AI adoption as work that spans technology, operations, security, and employee enablement. The conversation focuses on turning practical experiments into business results rather than launching one enormous AI project.

• Why AI Pilots Fail: How to Escape AI Pilot Purgatory and Scale Enterprise AI with Ronnie Kwesi Coleman

  Ronnie Kwesi Coleman, CEO of Puntt AI, joins Chris to examine why AI pilots stay stuck as experiments. The conversation emphasizes organizational readiness, expert judgment, and the difference between producing more work and improving business outcomes.

• How to Use AI Without Losing Human Judgment: AI Decision-Making and the Future of work | Rana Gujral

  Rana Gujral, CEO of Behavioral Signals and author of The AI Instinct, explores how AI can make teams faster while weakening the judgment they still need. Chris and Rana distinguish making a decision from simply approving a model's recommendation.

• How to Build an AI Strategy That Delivers Real Business Results | Eddie Irvin

  Eddie Irvin, founder of Nashville AI Advisory, explains why a useful AI strategy starts with process clarity and prioritization. Chris and Eddie discuss communication between business owners and technical builders before focusing on tool selection.

• How to Implement AI in Your Business: From AI Use Cases to Real ROI | Dr. Markus Schmidberger

  Dr. Markus Schmidberger, founder and CTO of JuntoAI, challenges the idea that every company needs a Chief AI Officer. Chris and Markus discuss adoption as cultural enablement, with distributed ownership and coordination across governance and HR.

• 114: Using AI Implementation Strategies To Drive Real Business Impact with Darren Ward

  Darren Ward explains why buying AI licenses is easier than changing how work gets done.

• 112: AI-Driven Leadership: Using the CRIT Framework Make Faster, Smarter Decisions with Geoff Woods

  Geoff Woods argues that executive AI adoption should support consequential business decisions, not stop at minor tasks.

• 111: Using AI in the Workplace for Smarter Hiring and Pay Decisions with Cary Sparrow

  Cary Sparrow explains how timely labor-market intelligence can inform hiring, compensation and workforce planning.

• 109: Using AI Meeting Notes to Turn Conversations Into Business Outcomes with Artem Koren

  Artem Koren discusses turning meeting conversations into structured information that supports decisions and execution.

• 104: Using AI Coworkers to Build Smarter Business Operations with Karl Simon

  Karl Simon examines why isolated AI tasks may not change how a business operates.

• 100: Human Plus AI Strategy: Redefining Team Structure in the Age of Automation with Evan J Schwartz

  Evan J Schwartz argues for using AI to grow capacity rather than considering only cost cuts.

• 98: How to Build AI Agents That Automate Workflows Without Coding with Etan Polinger

  Etan Polinger explains agent design for non-technical professionals through process clarity and fundamentals.

• 97: Using AI for Customer Support: Voice AI vs Humans in Customer Service Strategy with Nathan Strum

  Nathan Strum compares structured customer-service work with unpredictable situations that still need human judgment.

• 96: Using AI Adoption Strategies That Actually Deliver ROI for Your Business with Jim Spignardo

  Jim Spignardo examines why companies can stall after buying AI licenses.

• 93: Using Generative AI to Develop a Winning Strategy for Business Leaders with Justin Trombold

  Justin Trombold explains why generative AI strategy is a transformation question, not simply an IT rollout.

• 88: Using AI at Work to Rethink People Strategy and Leadership with Kate Bravery

  Kate Bravery discusses AI in talent planning, skills intelligence and workforce design.

• Episode 82: Using AI at Work to Win in Search and LLM Discovery with Zak Ali

  Zak Ali discusses how Finder adapted its content strategy as buyers began searching through language models.

• 81: Using AI at Work to Build Human AI Collaboration and Transform Processes

  Geoff Gibbins explains why introducing AI into a broken process may leave the underlying problem intact.

• 80: Using AI at Work to Evolve Content Strategy and Audience Growth with Michael Stelzner

  Michael Stelzner describes bringing AI into a business already working in Google's ecosystem. The conversation explores Gemini, connected company information, reusable Gems and training built around tasks employees actually complete.

• 79: Using AI at Work to Reimagine Marketing and Customer Experience with Etan Polinger

  Etan Polinger discusses marketing systems that improve customer journeys without displacing human insight.

• 78: Using AI at Work to Rethink Talent and Workforce Strategy with Peter Cappelli

  Peter Cappelli examines assumptions about job displacement and what organizations can actually automate.

• 76: Using AI at Work to Build Creative Strategy with Allen Martinez

  Allen Martinez explores turning business data into creative insight and stronger audience alignment.

• 72: Using AI at Work for SaaS Advantages and Organizational Change with Jim Curry

  Jim Curry considers the advantages SaaS companies may have as AI changes software and business operations.

• 71: Using AI at Work for SEO, Authentic Content, and the Future of Search with Bruce Clay

  Bruce Clay discusses how AI changes search visibility without eliminating the need for SEO.

• 66: Using AI Agents at Work: Governance, Security, and Real-World Wins with Oren Michaels

  Oren Michaels explains agent governance through the analogy of an eager intern needing guardrails.

• 63: Using AI for Content, Analytics, and SEO with Debra Andrews

  Debra Andrews describes Marketri's progression from AI-assisted content into analytics and client communications.

• 60: Using AI to Drive Organizational Change with Sara Flowers

  Sara Flowers shares applications of AI across customer service and internal operations.

• 54: Using AI for Empowering Neurodivergent Thinkers with Matt Ivey

  Matt Ivey shares his experience using AI to communicate and work as a neurodivergent thinker.

• 50: Using AI for Sales Optimization Strategies with Steven Werley

  Steven Werley discusses AI-assisted sales coaching and improving the sales process.

• 47: Using AI for Effective Cold Outreach with Tom Ryan

  Tom Ryan explains why relevant targeting and meaningful value matter in cold outreach.

• 46: Using AI for Business Consulting Strategies with Karl Yeh

  Karl Yeh discusses tailored AI consulting for medium-sized businesses and traditional industries.

• 45: Using AI for Scalable Prompt Engineering with John Munsell

  John Munsell discusses making prompting an organizational capability rather than a collection of individual tricks. His AI Strategy Canvas gives teams a shared visual framework for understanding how to build useful prompts.

• 43: Using AI for Innovating Global Enterprises with Sanjay Cherian

  Sanjay Cherian shares enterprise AI lessons informed by his technology-strategy work at Nike.

• 40: Using AI for Generating Professional Headshots with Marko Jak

  Marko Jak recounts moving from AI-avatar experiments to a professional-headshot business.

• 39: Using AI for Generating Podcast Content with NotebookLM

  This NotebookLM-generated episode explores Chris Daigle's idea of thinking in AI.

• 36: Using AI for Unlocking Business Efficiency with Josh Rosenberg

  Josh Rosenberg shares AI applications in copywriting, sales and restaurant menus.

• 35: Using AI for Targeted Marketing Techniques with Joshua Boswell

  Joshua Boswell explores AI-assisted audience research and understanding what builds trust in marketing.

• 34: Using AI for Democratizing B2B Growth & Marketing with Emin Can Turan

  Emin Can Turan describes building an AI-driven marketing platform for smaller businesses.

• 33: Using AI for Successful Branding Strategies with Mark de Grasse

  Mark de Grasse discusses building a cohesive brand voice with AI.

• 32: Using AI for Reimagining Business Strategies with Sam JT

  Sam JT describes moving from actuarial work into AI-supported entrepreneurship.

• 30: Using AI for Revolutionizing Creative Projects with Jessie Hughes

  Jessie Hughes describes the intersection of artistic practice and generative AI.

• 29: Using AI for Writing & Book Publishing with Chris Lannon

  Chris Lannon explains AI-assisted book creation and the development of GhostWritr.AI.

• 28: Using AI for Generative Marketing Strategies with Menekse Stewart

  Menekse Stewart explores AI-supported evergreen funnels and marketing operations.

• 27: Using AI for Optimizing Hiring & Recruiting with Salvador Vassallo

  Salvador Vassallo discusses predictive AI and psychometric assessments in recruitment.

• 26: Using AI for Coaching Business Growth with Ryan Musselman

  Ryan Musselman describes using AI and no-code tools in a coaching business.

• 24: Using AI for Revolutionizing Podcast Production with Ian Harris

  Ian Harris explores using AI to reduce the operating effort of podcast production.

• 23: Using AI for Effective Compliance Strategies with Tom Fox

  Tom Fox discusses generative AI as a tool within compliance work.

• 21: Using AI for Chatbots & Business Strategies with Arvell Craig

  Arvell Craig connects his chatbot and marketing experience with the development of voice AI.

• 20: Using AI for Revolutionizing Business Communication with David Daneshgar

  David Daneshgar describes AI-supported communication across email, SMS and voice.

• 15: Using AI for Small Business Growth with Ashley Gross

  Ashley Gross shares her early experience using generative AI in marketing and daily life.

• 14: Using AI for Streamlined Content Creation with Curt Maly

  Curt Maly discusses AI support for social-media production and distribution.

• 13: Using AI for Marketing and Video Production with Mars the Marketer

  Mars the Marketer explains avatar training and techniques for more natural-looking AI video.

• 12: Using AI for Your Content Strategy with Molly Mahoney

  Molly Mahoney discusses communicating with AI assistants and building authentic content workflows.

• 11: Using AI for Effective Prompt Engineering with Edward Frank Morris

  Edward Frank Morris connects communication skills with effective language-model prompting.

• 8: Using AI for Lead Gen and Sales Growth with Sam Woods

  Sam Woods explores practical AI marketing work through the lens of a copywriter.

• 4: Using AI for Integrating Business & Lifestyle with Kole Whitty

  Kole Whitty shares how ChatGPT fits into her education and coaching business.

• 3: Using AI for Email Newsletter Campaigns with Joe Stolte

  Joe Stolte discusses automated newsletters and broader AI use across business work.

• 2: Using AI for Sales Copywriting Strategies with Jon Benson

  Jon Benson describes his development of AI-assisted sales-copy systems.

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