How AI Workflow Automation Changes the Way Your Business Works with Justin Watt
Show notes
Why do companies invest in AI without changing how work gets done? In this episode Chris sits down with Justin Watt, co-founder and CEO of Switchboard, to examine why AI adoption often stalls after teams get access to tools. They explore the move from individual AI use to AI workflow automation that supports work across departments.
Justin explains why successful business process automation depends on clear handoffs, usable data, and the right permissions. He shares how simplifying a complicated proposal process created a practical opportunity for AI, then discusses how leaders can find a first use case and build the shared context needed for AI agents. Listen for a grounded approach to enterprise AI implementation that starts with the work your team actually does.
Chapters:
(00:00) Why AI Adoption Hasn’t Changed the Business
(02:23) From Individual AI Use to Team Workflows
(05:10) Where AI Workflow Automation Fits
(09:57) Finding the First Business Process to Automate
(16:12) Mapping How Teams Actually Work
(20:13) Choosing an Internal AI Implementation Lead
(24:42) Human Oversight for AI Agents
(30:01) Building Shared Context From Business Data
(36:15) AI Tools for Meetings and Delegation
(40:11) Using Claude Code for Business Workflows
(43:15) Automating Recurring Updates With an AI Skill
Resources:
🔎 Find Out More About Justin Watt
Switchboard:
https://www.withswitchboard.com/
Justin Watt on LinkedIn:
https://ca.linkedin.com/in/wattjustin
🛠 AI Tools and Resources Mentioned:
Granola:
https://www.granola.ai/
Claude, Claude Code, and Claude Cowork:
https://claude.ai/
ChatGPT and Codex:
https://chatgpt.com/ and https://openai.com/codex/
Grok Bot:
https://grok.com/
Notion:
https://www.notion.so